It consists of exporting companies, farms that produce, process and market different fruits. The goal is to represent and promote the fruit sector as innovative and reliable through each of the companies, according to their degree of development. All are committed to ensuring Good Agricultural and Manufacturing Practices that guarantee the highest standards of quality, safety and sustainability, as well as compliance with the regulations of each country, according to the interest of the members. The representative exportable supply of Guatemala is: melon, mango, blackberry, papaya, avocado (Hass and Booth-8), Persian lime, rambutan, plantain, banana, watermelon, pineapple, strawberry, blueberry, mangosteen, litchi, passion fruit, guanaba, jocote and pitahaya.
Guatemala produces and exports fruits throughout the year, which allows this sector to be one of the most important within the agricultural sector; in 2021, US$539 million in exports were registered, showing relative growth, since in 2020 exports were US$536. Employment generation of 127,000 direct and indirect jobs is projected. With the goal of strengthening the fruit sector both in terms of business opportunities, job creation and market diversification, it has identified areas for improvement in the different links of the fruit production chain and mainly in exports. Likewise, it has had the support of AGEXPORT's Competitiveness Management to carry out workshops that help focus the triggering actions in the development strategy of the main export sectors. This entails challenges for all the actors which the AGEXPORT Fruit Subsector is more than willing to develop them.
The triggering actions for the development strategy of the fruit sector include issues such as new technology, product presentations, access to new markets and implementation of digital sales platforms; at the same time, the implementation of quality, productivity, phytosanitary, social and environmental responsibility systems were strengthened, as well as commercial promotion, market studies, certifications, among others. Guatemala has several fruit exporting companies that fully understand their commitment to implement good agricultural and manufacturing practices. This allows them to be certified with GlobalG.A.P., SMETA and Rainforest Alliance, among others, and thus be able to supply the European Union, Canada and Central American markets.