Guatemala's exportable supply, represented by AGEXPORT, is: melon, mango, blackberry, papaya, avocado (Hass and Booth-8), Persian lime, rambutan, plantain, banana, watermelon, pineapple, strawberry, blueberry, mangosteen, litchi, passion fruit, guanaba, jocote and pitahaya. Guatemala produces and exports fruits throughout the year, which allows this sector to be one of the most important within the agricultural sector; in 2021, US$539 million in exports were registered, showing relative growth, since in 2020 exports were US$536. An employment generation of 127,000 direct and indirect jobs is projected.
With the objective of strengthening the fruit sector both in terms of business opportunities, job creation and market diversification, it has identified areas for improvement in the different links of the fruit production chain and mainly in exports. Likewise, it has had the support of AGEXPORT's Competitiveness Management to carry out workshops that help focus the triggering actions in the development strategy of the main export sectors. This entails challenges for all the actors and of which the AGEXPORT Fruit Commission is in the best position to develop them.
The triggering actions for the development strategy of the fruit sector include issues such as new technology, product presentations, access to new markets and implementation of digital sales platforms; At the same time, they strengthened the implementation of quality, productivity, sanitary, phytosanitary, social and environmental responsibility systems, as well as commercial promotion, market studies, certifications, among others.